Position: Junior Business Development Executive
Experience: 1+ Years
Location: Trivandrum

Responsibilities:

• Market Research: Conduct market research to identify trends, target audiences, and competitors within the animation industry. Stay updated on industry developments and emerging marketing strategies.
• Marketing Strategy: Develop and implement effective marketing strategies and campaigns to promote animated content, products, or services.
• Content Marketing: Create and manage content marketing initiatives, including blogs, social media posts, newsletters, and videos, to engage and inform the audience about animation offerings.
• Digital Marketing: Utilize digital marketing channels such as social media, email marketing, SEO, PPC advertising, and content distribution to reach the target audience and drive engagement.
• Campaign Management: Plan and execute marketing campaigns, including product launches, special promotions, and events related to animation projects.
• Audience Engagement: Build and maintain relationships with animation enthusiasts, fans, and industry professionals through social media engagement, forums, and community outreach.
• Analytics and Reporting: Monitor and analyze marketing metrics and key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make data-driven decisions.
• Collaboration: Collaborate with creative teams, animators, and content creators to develop marketing materials and assets that align with the animation’s brand and messaging.
• Budget Management: Manage marketing budgets effectively, ensuring that resources are allocated efficiently to achieve marketing goals.
• Market Expansion: Explore opportunities to expand the animation business into new markets or demographics, both domestically and internationally.
• Brand Promotion: Enhance and maintain the animation brand’s visibility and reputation in the industry through various marketing initiatives.

Qualifications:

• MBA in Marketing, Business, or a related field.
• Minimum of 1+ years of experience in marketing, with a focus on the animation industry.
• Strong understanding of animation industry trends and audience preferences.
• Proficiency in digital marketing tools, analytics platforms, and marketing software.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to generate innovative marketing ideas.
• Project management skills and the ability to meet deadlines.
• Knowledge of animation production processes and techniques is a plus.